Unlock proprietary first-party intent data signals that connect audience engagement to revenue.
Trusted by the brands you know and love:
Brand has a data problem. Until now.
Your team spends endless energy and budget producing podcasts and videos to publish on YouTube, only to be left with an anonymous number of views to report back. With Audience Analytics, you can become your own YouTube and access actual engagement data around your audience - unmasked at the individual subscriber and account level.
Web analytics are not enough
Reveal WHO engages with WHAT content at the individual subscriber and account levels.
Generating pipeline from content.
Improve web conversions by driving your audience into owned subscribers, Configure an engagement score to look for signals of buying intent across all audience engagement.
Personalizing content experience.
Use first-party subscriber data to personalize how content is displayed on your media property.
Why choose AudiencePlus Audience Analytics?
How does it work?
Audience View
Reveal which subscribers engaged with which content assets on your network at the individual and account levels.
Content Performance
Let the MarkOps team worry about Google Analytics – we’ll give you the content-level data you need right where you’re working.
Journeys
Explore a detailed profile for each subscriber and account in your audience, understanding their content consumption and engagement behavior.
Dashboards
Monitor your audience engagement data in real-time with built-in reporting interfaces.
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Content Recommendation*
Leverage our built-in machine learning algorithm to create a collection of content optimized for engagement for each individual subscriber. It’s like for-you-page (FYP) for your audience.
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Engagement Score*
Help separate signal from the noise with a rules-driven scorecard that recognizes buying intent. Combine true signals of engagement with traditional demographic and behavioral lead scoring so you never get a false positive again.
CRM Integration*
Integrate with your CRM to directly tie audience engagement data in AudiencePlus to pipeline generation and revenue outcomes.
*coming later this year
*coming later this year
Data Enrichment Integration*
Integrate with enrichment data providers to create a complete picture of your audience across demographic, firmographic, and behavioral indicators.
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See a Demo of
Audience Analytics
Get started on your Owned Media journey by seeing
a live demo of AudiencePlus Audience Analytics.
a live demo of AudiencePlus Audience Analytics.